For the Record: Growth, Risk, and Your Practice's Value

This year at Aesthetic Next 7.0, Marti Law Group founder Justin Marti joined a panel aptly named Guardians of Growth. Together, Justin and industry leaders with finance, operations, and clinical expertise discussed managing risks in a medical practice (and, how that directly impacts your ability to grow and sell.)

Malpractice, compliance, the role of medical directors--these might seem like legal matters. But actually, they all have a role to play for practice buyers and sellers. Namely, they pose risks that can directly impact valuation or potentially stop a deal in its tracks.

Watch the full video, repurposed on the For the Record podcast, featuring:

• Justin Marti, Founder and Attorney of Marti Law Group

• Ben Hernandez, Managing Partner and CEO of Skytale Group

• Dr. Justin Harper, Founder of Juvly Aesthetics and CEO of Aesthetic Record

• Brian King, Healthcare Practice Lead of Trucordia/ARAssurance

• Tiphany Hall, PhD, Aesthetic Record

Key Takeaways:

• The Regulatory Landscape Is Tightening: Justin Marti sees the trend clearly: it’s not just medical and nursing boards anymore. Pharmacy boards, OSHA, and consumer protection agencies are all getting involved. Even your marketing can get you in trouble—especially if you make unsubstantiated claims about treatments or devices. The key is proactive transparency and evidence-based protocols. If regulators are uncertain, they default to caution. That means you must be more diligent than ever.

• Medical Direction: The Most Overlooked Risk: According to Marti, too many “medical directors” exist only on paper. True oversight means routine meetings, documented delegation agreements, and defined procedures for when your medical director is unavailable.

• Compliance & Valuation: Two Sides of the Same Coin: Ben Hernandez takes it to the bottom line: every compliance gap is a discount on your practice valuation. Private equity buyers pay for clean books and de-risked operations, not chaos.

What practice buyers look for:

• Active provider licenses

• Valid MSO/MSA structures

• No outstanding lawsuits or board complaints

• Documented oversight and chart compliance

If your $5M practice has regulatory red flags, expect the buyer to hold back cash—or walk.

Tune in for more insights. Or, contact our team to learn more about buying or selling with attorneys who understand the industry.